The Actuarial Board for Counseling and Discipline (ABCD) is often mistakenly perceived as solely the disciplinary arm of the U.S. actuarial profession. In fact, ABCD members spend the majority of their time in that role responding to requests by fellow actuaries to engage in informal discussions regarding professionalism issues that they confront each and every day. It is not surprising that, as the breadth of issues in which actuaries are involved continues to dramatically expand, this aspect of ABCD work has increased significantly over the past few years. One area that will be specifically touched upon in this session is the applicability of the Actuarial Standards of Practice and the Code of Professional Conduct to actuarial practice in emerging practice areas. In this session, current and past members of the ABCD will conduct mock counselling sessions to illustrate the value actuaries can derive from this important responsibility of the ABCD.